Having worked closely with Cake Wines over the last few years, we were approached to create an overall visual language for their first Cellar Door which opened in early 2016 in Redfern, Sydney. The concept plays with the idea of nostalgic still life paintings and an interplay of shapes found in contemporary art – giving homage to the past and their new approach to the world of wine and the culture it creates.

Scope of work: Identity, Posters, Print, Art Direction, Website, Signage

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Cake Wines Cellar Door Identity
Cake Wines Cellar Door Identity