Fatking is an award winning creative production company working for various clients and agencies in both New York and LA.

We created a fun personification of a ‘Fatking’ as someone who has a bold yet self-deprecating attitude, is crowned with a basquiat-esque gold crown and would most likely be found getting their next bagel fix on the streets of Bushwick, Brooklyn. The Fatking website was a way to promote the ‘Fatkingdom’ and crown their rulers, Zollo and Daniele. The website loading feature is a homage to some of the greatest Fatkings with the likes of John Belushi, Jack Nicholson, Jackie Gleason and Luciano Pavarotti all making an appearance.

Credits: Lundgren + Lindqvist (Development)
Scope of work: Identity, Print, Stationery, Art Direction, Website


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Fatking Identity and Website
Fatking Identity and Website